Every Monday we will be bringing you an unsigned singer or band as part of our Independent Music Monday feature. This week, we caught up with July Jones find out more about her...
Where are you from and how did you first get into music?
My family enrolled me into a classical music school when I was 6. I was trained in theory, piano and flute. By the age of 11 I realized my voice was really soulful, so I started taking singing lessons where I was introduced to soul and jazz music. In these lessons, instead of simply singing covers of original songs, my teacher would make me sing my own melodies (toplines) over the instrumentals and essentially write my own songs to the arrangements of big hits. Eventually, I started posting covers on YouTube when one cover in particular (Adele – no longer online I’m afraid though) happened to go viral which grabbed the attention of labels. I signed my first record deal at the age of 14 but left the deal four years later as it wasn’t right for me. Then, I moved to London and haven’t looked back since.
Who were your musical influences when you were growing up and who are your influences now?
I've always looked up to very contemporary artists. When I was little my big influences were definitely anyone MTV would play at the time. I remember loving 50 Cent, Beyonce, Green Day, Madonna, basically everything that felt futuristic at the time and was pushing the trends. Currently, I'm obsessed with Kendrick Lamar, I think his way of writing is very raw and honest, Lorde, Charli XCX, The Weeknd.
How would you describe your sound?
I'd describe my sound as edgy electro-pop, lyrically I say whatever I feel in my songs, my mom kind of wishes I would hold back a little bit. Production wise I love playing around with synths, 808s, and really heavy drum beats.
What is your latest single called and what was the influence behind it?
My latest single is called SOLO. SOLO is about terminating a long-term relationship and kind of getting through the process of moving on. It definitely feels very lonely and cold once you break up; so I went back and forth in this relationship just because I was holding onto somebody. I got mad about it and this song came out. It was written in less than an hour - so the process was very fast.
The embarrassing part of this one is that my ex-girlfriend then directed the official video for SOLO - which is about her. We are still really close and she’s my best friend in the world. Our workflow and love for art is so strong that we just don’t actually care about the break up, as long as we have a sincere, artistic and amazing product in the creative. It’s still embarrassing to tell though; people find it hilarious.
What’s your local music scene like?
I live in London which is immensely vibrant. We have a really tight music community, I feel like everyone knows one another. You can find the inspiration for your music just by taking a walk around your house.
What do you have planned for the next 12 months? Any albums or festivals?
This year we're releasing a lot of my music, which makes me really happy! We're also doing a club tour around the UK, for more dates you can check www.julyjones.com.
Is there anyone you’d love to collaborate with?
I would love to work with Charli XCX one day.
Any funny stories surrounding your live performances?
I swear every time I perform there's something funny happening. I tend to be very energetic on the stage and jump around to my songs, during my last concert at 100 Wardour Street I accidentally unplugged the power cable as I landed, so the power went out, luckily everyone thought it was funny so we continued our performance like nothing happened.
What is the one thing that you want readers to know about you?
Can I be cheeky and say that they should know that my new video for SOLO is out now :) and they can check it out now.